About me

FUELING THE GROWTH OF

DIGITAL DISRUPTORS.

Curriculum Vitae of Andreas Winiarski, Strategic Communications and Venture Capital Advisor
Andreas advises start-ups and scale-ups on all strategic aspects of their communications and reputation with a focus on how to raise attention and capital.

The advisory firm which he founded, andwin Ltd., acts for a selected group of companies, mainly in the field of technology and online businesses. His core competency is to manage communications in all kind of success critical situations, like blitz scaling, strategic repositioning, financial communications for a fundraising round, IPO or SPAC, crises communications, CEO positioning, and corporate brand building or rebranding.

Andreas has a long track record in the communications and startup industry: He served as Managing Director, Senior Vice President Global Communications and Chief Spokesperson for Rocket Internet SE. Rocket is the largest European tech company builder and the investor behind startup success stories like Zalando, Delivery Hero, HelloFresh, Lazada, Global Fashion Group, Westwing, Home24 and many more. As member of the senior leadership he helped to grow the company from a small startup to a public listed, multi-billion Dollar enterprise with 40,000 employees around the globe.  

Andreas also served as a Partner at Earlybird Venture Capital, one of the largest European startup investors with over 2 billion Euros assets under management, where he was in charge for all fundraising and communications.  

Furthermore, Andreas worked for Axel Springer, Germany’s largest publishing house, as Spokesperson and as Digital Coordinator on the chief editorial staff of BILD, Europe’s largest daily newspaper by circulation. In both roles he supported Axel Springer’s outstanding successful transformation into Europe’s leading digital publisher.  

Andreas also served as Managing Partner at Hering Schuppener, the leading consultancy for strategic communications in Germany, serving the half of the 40 largest German companies (DAX40), which is today part of the global leading consultancy Finsbury Glover Hering.

Andreas founded RCKT, an award winning, Cannes Lions decorated Berlin based communications agency, and co-founded Stylebook.de, one of the leading German speaking celebrity magazines.

He founded his first startup Winiweb with the age of 18, where he helped companies to build up online presences.

Andreas is a digital advisor to German top politicians and governments. He is a member of the c-netz advisory council, the digital think-tank of the ruling party CDU of former Chancellor Dr. Angela Merkel. Furthermore, he is a member of the Prime Minister’s Digital Council of the Federal State of Saarland. He also served as a member of the Young Digital Economy Advisory Council for the Federal Minister of Economic Affairs and as a Member of the Board of the German Startups Association.  

Andreas is a member of Atlantic Bridge e.V., British-German Association London, and is Vice Chairman of the Financial Council of China Bridge e.V.

Andreas was named as one of the Top10 German Venture Capitalists by WELT/BILANZ. He was recognized as one of the 25 top innovators in Europe by the leading U.S. communications magazine The Holmes Report.  

His speaking engagements include appearances on tech conferences for Techcrunch, The Economist, TED or companies like Adidas, Adobe, Audi, Bayer, Deutsche Bank, Evonik, Google, Merck, Novartis, SAP, Sandoz, thyssenkrupp, and many more. His work has been featured in newspapers and magazines like Wired, USA Today, Handelsblatt, Frankfurter Allgemeine Zeitung, and many more.  

He holds a Master’s degree in communications, history and politics from Free University Berlin and a Diploma in business administration from Berlin School of Economics.

Andreas lives and works in London and on Cyprus.  

Here are some numbers of my career:

23

Years in Business

$7.2BILLION

FUNDING HELPED TO RAISE

500+

Startups supported

The story of my career so far...
andwin
2021-

Advising startups on Raising attention and capital

Combining what I have done my whole career in one company: Creating and telling stories to convince media and investors.
awesome capital
2019-2021

Building a public Equity fund around china

Spending nearly two years in China to build a Sino-German bridge of digital entrepreneurship. Launch of a fund ariund the best public listed Chinese tech stocks. Exited.
Earlybird VC
2017-2020

Raising a venture capital fund

In charge of raising funds for Earlybird Venture Capital, the allstar of the German vc funds. They gave the first money to N26 or UI Path.
FGH
2016-2019

advising the corporate business elite

Building up the digital unit for Hering Schuppener, the most prestegious communications agency in Germany, which  is today part of Finsbury Glover Hering. Worked in Berlin, Frankfurt, London and New York.
Rocket Internet
2012-2015

promoting the largest startup company builder of the world

Building up and managing communications for Rocket Internet and their founders, the famous Samwer Brothers. Responsible for  comms of all 100+ Rocket startups world-wide. Founder & Managing Partner of RCKT Rocket Communications in 2015.
BILD
2010-2012

Coordinating digital for Europe's largest Newspaper

Coordinating Digital in the Chief Editorial Staff of BILD. Concepting and launching Stylebook.de.
Axel Springer
2007-2010

communicating for germany's largest publishing House

Spokesperson for corporate and financial topics. Helping to reshape Axel Springer into the most successful German digital transformation case.

your STARTUP

reimagined.

My business is to advise you, how to create and spread your story for awareness and fresh capital. Let's start a conversation.
You can use the online form or send me a message to hi(at)andwin(dot)co